Too many non-alcoholic beers have a bit of a confidence issue. They start as traditional beer and are stripped of their alcohol, a bit of their taste and their identity. Not the case with Fierce Mild. We’re a beer defined by addition, not subtraction - a special yeast and a trilogy of hops helps us unlock that true beer character. The result is an intense focus of flavour (our fierce side), yet a sessionable mellow aspect (our mild side). We’re a session ale for the session that never has to end. We don’t do early nights but can manage an early morning. It might seem like an oxymoron, but it’ll all make sense when you have that first sip.