In 1984, we made Boston Lager so American drinkers could enjoy the full-flavored beer they deserved. It helped start the craft beer revolution we enjoy today. We’d have to be crazy to change it, right? We are crazy. But we didn’t change our recipe. We’re constantly chasing perfection in a glass of beer. Which, honestly, is impossible. But we keep trying. Through decades of brewing improvements, Boston Lager is now brighter and easier to drink than ever. All without changes to the flavor that made you fall in love with craft beer.